The Digital Glue Podcast

EP: 69 - Send in The Robots: How AI Makes Content Creation Easier

May 10, 2022 Episode 69
The Digital Glue Podcast
EP: 69 - Send in The Robots: How AI Makes Content Creation Easier
Show Notes Transcript

“Without strategy, content is just stuff, and the world has enough stuff.” ~ Arjun Basu


Welcome to Episode 69:Send in The Robots - How AI Makes Content Creation Easier

When it comes to making content creation, AI “robots” can make your life a heck of a whole lot easier. And save you a ton of time too!

Did you know that by 2027, the AI market is expected to reach over $267 Billion?


Data is power and when it comes to content creation, it can help you be more effective in the long run with all your efforts.
Here's what we will be untangling in this episode ...

  • 8 benefits to AI-powered content marketing
  • AI tools to help you bypass dreaded writer’s block
  • Our top 5 content creation tools and resources
  • How Team VU can help with your content creations


Are you ready?
Pop in your awesome earbuds and let's dive in!

Today’s “untangling” episode is going to be short n’ sweet as it’s a piggyback off last week’s; “Is Your Content Calendar Running On Empty?” …

When it comes to making content creation, AI “robots” can make your life a heck of a whole lot easier. And save you a ton of time too!

Did you know that by 2027, the AI market is expected to reach over $267 Billion?


Data is power and when it comes to content creation, it can help you be more effective in the long run with all your efforts. With that being said, today I’m going to share with you a few simple ways you can use AI that will help streamline your content creation process. But before I dive into all that, here’s 8 benefits of AI content marketing

  1. Brand personalization
  2. Automating processes
  3. Content curation
  4. Topic generation
  5. Predicting audience behaviour
  6. Date review and processing
  7. Improving UE (user experience)
  8. Content creation scoring

Okay, so now that we know the top benefits, let’s dive right on into some tools, starting with content creation writing …

Just so you know … AI doesn’t just create content; it also helps give you insights that makes your content strategy more effective. And these types of content creation tools are especially useful for straightforward, simple content. A lot of times, it is easy for us to run low on ideas and “get fluffy” with our virtual creations which loses effectiveness -- quickly! But using an AI tool can help you get it started if you find yourself with constant brain fog during your creative process. Especially when it comes to writing. 

This alone can save you several hours as you bypass the dreaded writer’s block and get ready to kill that nightmare of a blinking cursor!

The question of whether AI can replace human creativity has raised anxiety among most professional writers these days. But the truth is that AI has its unique limitations. Creativity, passion, and empathy are strictly human traits that machines cannot replicate. (Thank gosh, am I right?!)

Human writers will always have a place in content creation because they alone can present an experience in the most thought-provoking, engaging way. 

Now keeping writing top of mind … 

One tool that you can use is Quill, which is specifically designed to help you find the hidden potential of the data behind the writing. This happens by using everyday language which helps you engage with your readers on a deeper, more personal level. It helps by providing you free writing and grammar activities starting with student levels, all the way up to teacher and administrators. By using this evidence-based strategy of sentence combining, you will be able to combine multiple ideas into a single sentence. Then receive instant feedback to help improve clarity and precision.

But if Quill doesn’t sound quite up your alley, there are many other sound options to better suit your content writing needs and working style! 

I’ll ensure they’re all hyperlinked within the transcript of today’s episode …

Using an AI tool, no matter for writing, graphic creation, or even pre-scheduling those awesome social posts, is a great way you can work through the process of creating research specific content without having to do all the research by creating research-based statements --> without the work. 

So, when it comes to creating content, AI can easily help you improve not only what you are creating, but the time you spend creating it by analyzing your current content and picking out places where there is room for improvement in order to gain the engagement you’re looking for. And, when everyone else is busy, it can also become a second eye. Using any number of online tools and platforms will easily help you improve readability, tone, visual appeal, and help you provide the right emotional human connection you truly want in your content. 

Now I know we focused mainly on the writing portion of content creation. But only because it’s truly a very important aspect of your strategy. 

And we don’t want to leave you hanging without sharing some additional AI-powered content creation resources, so here’s a quick mini list of the top 5 others we like to keep handy in our virtual back pocket … 

Although all brands are businesses that have a transactional relationship with (they give you something in exchange for your money), for some brands, we feel connection, loyalty and in some cases love. We all have basic human desires, and we aren’t taught to want or need them. We just do. They are instinctive and primitive and I’m sure you can relate. 

So, with this online resource, it’s all about figuring out how to personify the behaviours you want from your audience with your brand, and this tool provides you with a roadmap that enables you to more accurately appeal to any given desire you want to achieve – with a specific personality.


Ever feel like you have too many thoughts floating around in your head? 
Canva’s mind map maker is ridiculously easy to use, and they’ve made the process as simple and intuitive as possible. Simply choose a template -- they’ve got an extensive collection of mind map examples that you can make your own. Then click the text to change the labels. And tweak away to your tastes by adjusting the colors, fonts and oh so much more.

Using a mind map tool such as this one, helps organize complex ideas. Then mapping them out could be just what you need. Mind maps help you to brainstorm, take notes or work through complex problems. This exercise helps bring your ideas to life by creating a visual organization of your thoughts so you can remember, identify correlations, and see the big picture.

With Canva’s free online mind map maker, you can easily create a beautiful mind map design. Our team of amazing designers has created professional templates so you can quickly edit and customize. Just choose the perfect template for you, edit the text, and start mapping your way to your next AHA! moment.


This tool helps you write powerful headlines backed by SEO data. You’ll be able to better captivate your audience with the right word balance and capitalize on the types of headlines that convert. You’ll also be able to hone in on sentiment by gauging the type of emotion your headline conveys all the while keeping tabs on word count, character count, skimmability, clarity, and reading grade level.

Need more than a keyword research tool? 
In this platform you can take competitors' keywords, in-depth SEO insights, data from Google, and their own proprietary search technology ... And all you simply need to do is start searching. Numbers are then scaled from a sample, and similar keywords are grouped together for better data compilation.

And last but not least …

From Instagram hashtag contests and comment giveaways to polls embedded in your website, WooBox has all your interactive experience needs covered across your all your marketing channels. You can increase engagement directly on your social posts through their campaigns section, or collect leads, insights and reward your audience through their landing page builder. Or even create a hashtag gallery where you collect, curate, and display a gallery of photos and videos from hashtags posted on your social platforms. It’s really the cats’ meow of platforms. And you know what’s even better?! It’s completely FREE!!!!!!

They also have a slew of templates to help you save some precious time and get you started. All you have to do is find the campaign most aligned with your marketing needs and start customizing it to make it your own. And it’s extra powerful capabilities put you in the driver’s seat with complete control over design and language. 

These highly regarded tools will help you increase productivity while increasing your reach all the while helping your brand become a more active content creator. 


So, in regards to your written content, if you feel the nightmare of the blinking cursor will never go away and you are looking for help with your content creations -- no matter the content (social, email, blog or podcast) -- take a few moments to fill out the contact form on our website to learn more about our “untangling” services. We’d be more than happy to bring your content from utterly stressful, and maybe even boring, to WOW!